A brief presentation two show to other class members for feedback.
In the presentation I state my target audience as ages 25+. This is due to my personal experience and the research I did on my friends who are film fans. Conducting more research online, I was able to verify this. An art house cinema group named Pearl & Dean have published their audience profile here. As you can see, quite often the majority of film goers are 25 years and higher. An additional article in the Guardian goes as far to say that “older viewers are rescuing cinema” due to older viewers seeing more films. The beauty of film is that the audience can be targeted to by selecting different titles, in my interview with the Electric Palace in Bridport, this was confirmed. Though during my interview with the Bridport Arts Centre, they highlighted and issue attracting younger audiences even when showed younger orientated targeted films. This could be down to the more mature image that the arts centre has compared with the Electric Palace. Initially I will stick with 25 and older audiences as my research reveals this would be an easier target to cater for.
In my presentation I point out that people would likely come to an open air film festival at the Jurassic Coast not only because of a love of film, but also because of the novelty of being somewhere outside of a typical film viewing environment. Novelty attractions are particularly popular in America, where they have such mundane objects as the “biggest ball of twine” which is still able to attract large numbers of visitors just because of its unusual nature. Doing everyday things in unusual places can be a very lucrative business, a common case study are themed restaurants. These restaurants take the every day task of eating and mixing it up with something completely unusual creating a post-modern experience for the visitors. This can range from monkey waiters to dining in the sky, a huge list can be found here.
Screening Hollywood’s latest hit movies could become very expensive and not profitable. Although this could be seen as a loss leader to encourage more people to the Jurassic Coast, I think it would be better if the film festival was self sustainable or at best not so much of a financial drain. To combat this, at least initially, using film in the public domain would be a good solution. This would be very less expensive, and in some cases free if permission was granted from the public performance rights vendor.
“Public domain comprises the body of information and creativity considered to be part of a common cultural and intellectual heritage. In short, anyone may use or exploit, whether for commercial or non-commercial purposes. There are hundreds of movies, cartoons and dozens of television shows that are now in the public domain. The copyrights to many of these movies were either not properly registered initially or were not renewed and therefore the content is now in the public domain. Many of the most famous movies and cartoons are available for free viewing and free download at Moving Image Archive.”
Downloading or streaming material from the Moving Image Archive seems like the best option here.
In order to show there is already a market in Dorset for open air cinemas, I did some research and found some examples. Corfe Castle and Lulworth Castle open air cinemas I highlighted in my presentation. These are both part of the Purbeck Film Festival which operate for Charity, a collaboration with this festival could be beneficial as a lot of the advertising would be done already and it already has some public awareness.
“The Purbeck Film Festival is the longest running rural film festival in UK and is now in its 17th year.
Each year the Festival makes a selection of the films that we think our audience will like, and gives around 70 performances in the last two weeks of October in venues throughout Purbeck, as well as at Lighthouse in Poole and a small selection in Bournemouth. The main cinema is the Rex in Wareham, but we also show films at local village halls and unusual venues all over the place – Tarantino Night at a Model Village for example – wherever in fact we can find a 13amp plug and an enthusiastic local organiser
Each of the wide range of films is personally introduced with printed Film Notes, and where possible, film makers are invited to give talks about their films and answer questions from the audience. We publish a printed brochure with full details which is available at the start of September, and tickets are available at venues, Tourist Information Centres and on this website. We also endeavour to have a programme of films throughout the year, as well as Open Air films in August at Corfe Castle, Studland and this year Monkey World, and the occasional drive-in movie. We can put on a show at special request – get in touch for details and costs.”
Business.pearlanddean.com. 2013. Pearl & Dean – Audience profile. [online] Available at: http://business.pearlanddean.com/audience_profile [Accessed: 4 Dec 2013].
Cox, D. 2012. How older viewers are rescuing cinema. [online] Available at: http://www.theguardian.com/film/2012/mar/08/older-viewers-rescuing-cinema [Accessed: 4 Dec 2013].
Restoran.us. 2013. ☞ THE MOST UNUSUAL RESTAURANTS IN THE WORLD – Unique Restaurants, Exotic, Strange, Weird, Wacky, Odd, Eccentric, Quirky, Peculiar, Themed, Concept, Theme. [online] Available at: http://restoran.us/trivia/unusual.htm [Accessed: 4 Dec 2013].
Wikipedia. 2013. Biggest ball of twine. [online] Available at: http://en.wikipedia.org/wiki/Biggest_ball_of_twine [Accessed: 4 Dec 2013].
Etherington, A. 2013. Purbeck Film Festival. [online] Available at: http://www.purbeckfilm.com/index.php?option=com_content&view=article&id=150&Itemid=63 [Accessed: 6 Dec 2013].
Internet Archive. 2013. Download & Streaming : Moving Image Archive : Internet Archive. [online] Available at: https://archive.org/details/movies [Accessed: 6 Dec 2013].
Prattlibrary.org. 2013. How Do I Find Out if a Movie Has Public Performance Rights?. [online] Available at: http://www.prattlibrary.org/research/tools/index.aspx?cat=19956&id=11096 [Accessed: 6 Dec 2013].