Jurassic Coast – Second Brief Idea

Following feedback received from Liam Birtles that my initial brief idea would be too specific, I decided to create a second brief:


ExLab is a ground-breaking arts programme along the Jurassic Coast, where earth scientists and artists have collaborated to reveal hidden landscapes through the lenses of art, geology and technology.

Initiated by Jo Morland and Amanda Wallwork, ExLab presents a series of research-led commissions for artists which have led to the creation of fascinating new temporary artworks developed in response to the geology of the Jurassic Coast. The ExLab artists have investigated the coastal processes using geomapping and cutting-edge land-scanning technologies, making the invisible visible.

ExLab’s target audience is tech-savvy, creative people, which typically tend to be younger adults.

ExLab were part of the London 2012 Festival for the Olympics, which aimed to bring together leading artists from across the world with the very best from the UK. The London 2012 Festival celebrates the huge range, quality and accessibility of the UK’s world-class culture including dance, music, theatre, the visual arts, fashion, film, comedy and digital innovation, giving the opportunity for people across the UK to celebrate the London 2012 Olympic and Paralympic Games.

I would consider some of my closest friends to be within this target audience, friends whose professions include; media technician, illustrator, graphic designer, photographer, tattooist and chef. A common interest of this friendship group is the love of film, especially older films, as they occasionally meet up for laserdisc evenings.

Two of my friends both own cinema passes for Cineworld in Weymouth, where they pay a monthly fee (around £30) to watch unlimited movies. Though they do sometimes enjoy going to the beach, particularly Ringstead Beach and West Bay for BBQ’s and fireworks, they enjoy most of their digital media indoors.

My idea to encourage more people like this would be to us 3D mapping projection technology to project a movie onto an uneven surface along the Jurassic Coast, such a cliff. Using this technology I hope to be able to retain a movie’s aspect ratio to correct display it as if it were on a screen.

Initially, movies in the public domain could be shown to keep down costs and allow people to attend movie showings/festivals for free. If it proves to be popular, perhaps showings of other movies could be considered too.



art and science on the coast….. 2013. art and science on the coast…… [online] Available at: http://exlab.org.uk/ [Accessed: 6 Dec 2013].

October 30, 2013