For my pitch presentation, I used my previous What, Why, How presentation and added some additional artefacts.
The first being the mock-up video of a movie trailer being projected on a cliff face (click here to see separate post).
Additionally I included some alternative uses for the same projection technology:
The ability to play video games, particularly multiplayer games could be quite successful. Social gaming is very popular, a quick search on meetup.com for video game meetups in the UK will yield quite a few results for just London alone. (http://videogame.meetup.com/cities/gb/17/london/)
Another possibility I brought up in my presentation was projections that used the surrounding environment to further enhance the viewing experience. The example in the mock up image is a tailor made educational dinosaur video that uses a cave wall as part of the mise-en-scene. According to NeuroNet Learning, interactive learning may boost memory skills. The other advantage of being inside a cave is that it is always dark, therefore younger viewers would not need to wait until night time to be able to experience the shows.
Enhancing the experience could also just be choosing films that fit the location. James Cameron’s Titanic (1997) would fit nicely with the sounds of the waves behind the audience or Robert Zemeckis’s Cast Aways (2000) would be well suited to a beach.
This additional ideas bring expandability to the initial film festival idea, but for purpose of this brief I am going to focus on just the film idea alone. Initially starting a new event without a focussed direction could be detrimental to the success of the project. According to the entrepreneurs at about.com “multitasking is the enemy of small business owner productivity“, and I would also need to alter my target audience for these additional ideas. I feel the initial film idea also fits better with ExLab’s image “ExLab is a ground-breaking arts programme along the Jurassic Coast”, of course art is completely subjective, but film is probably a safer start than gaming.
art and science on the coast….. 2013. art and science on the coast…... [online] Available at: http://exlab.org.uk/ [Accessed: 3 Dec 2013].
Cast Away. 2000. [film] Robert Zemeckis.
Neuronetlearning.com. 2013. Interactive Learning Environments May Boost Preschoolers’ Memory Skills – NeuroNet Learning. [online] Available at: http://neuronetlearning.com/blog/interactive-learning-environments-may-boost-preschoolers-memory-skills/ [Accessed: 3 Dec 2013].
Titanic. 1997. [film] James Cameron.
Videogame.meetup.com. 2013. Video Games Meetups near London, England – Meetup. [online] Available at: http://videogame.meetup.com/cities/gb/17/london/ [Accessed: 3 Dec 2013].
York, M. 2013. Multitasking is the Enemy of Small Business Owner Productivity. [online] Available at: http://entrepreneurs.about.com/od/beyondstartup/a/Multitasking-Is-The-Enemy-Of-Small-Business-Owner-Productivity.htm [Accessed: 3 Dec 2013].